Clean 2,000 Tradeshow Leads in 10 Minutes, Not 10 Hours
Match to Salesforce → filter ICP → enrich only what matters → import as Leads + Campaign Members → push to sequencer. One Sheets tab. No CSV re-exports. No wasted enrichment credits.
Inputs
- Badge scan CSV/export (paste into Sheets)
- Existing Salesforce Accounts (via OAuth)
- ICP flags/tiers (optional, pulled from Account data)
Outputs
- Cleaned, matched, enriched Sheet
- New Leads + Campaign Members in Salesforce
- Activation-ready contacts for call, SMS, WhatsApp, or email
The Problem
Your team just got back from a tradeshow with 2,000 badge scans. Now what?
Badge scans arrive as messy CSVs
Company names are inconsistent, emails are incomplete, and there is no way to know which leads are already in your CRM.
You waste credits enriching non-ICP leads
Most teams enrich the entire file — but often only 50% or less are actually ICP-aligned. That is wasted money on leads you will never pursue.
Duplicates slip through
Without intelligent matching, duplicate leads enter Salesforce and pollute your pipeline metrics.
Too many tools, too many steps
You export to CSV, upload to an enrichment tool, download again, upload to Salesforce, then manually add to campaigns. Every step loses data and wastes time.
How FoundryOps Solves It
A complete workflow from badge scan to Salesforce Campaign Member.
Match Contacts to Salesforce Accounts
Paste badge scans into Google Sheets. FoundryOps matches every contact to your Salesforce Accounts using confidence scores and reason chips that explain every decision.
Filter ICP vs Non-ICP
Immediately see which contacts belong to your Ideal Customer Profile and which are noise. FoundryOps surfaces account data so you can focus on the leads that matter.
Enrich with B2B Data + Web Scraping
FoundryOps enriches contacts with B2B data (Apollo, PDL, FullEnrich) and web content via Nimbleway — all using your own API keys. FoundryOps does not resell data.
Import to Salesforce as Leads + Campaign Members
Use the Data Import Wizard to create new Leads AND add them to a Campaign simultaneously. No CSV re-exports, no separate upload steps.
Push ICP-Approved to Sequencer
Submit the ICP-approved contacts to Instantly or Smartlead to automate outbound engagement. The full workflow — match, filter, enrich, import, activate — happens in one Sheets tab.
Before vs. After
Without FoundryOps
- 8-10 hours of manual spreadsheet work
- Enrich entire file — 50%+ wasted credits on non-ICP
- Multiple tools: enrichment app → CSV → Salesforce → campaigns
- No way to push directly to sequencer
With FoundryOps
- 10 minutes from badge scan to sequencer
- Filter ICP first — only enrich leads that matter
- One Sheets tab: match → filter → enrich → import → activate
- Push ICP-approved contacts directly to Instantly/Smartlead
Why FoundryOps for Tradeshow Leads?
One work surface. Full workflow. Deep Salesforce integration.
The FoundryOps Difference
FoundryOps runs the entire tradeshow workflow in one Google Sheets tab: match to accounts, filter ICP, enrich, import to Salesforce, and push to sequencer. No context switching. No CSV re-exports. No separate tools for each step.
- Sheets-native: Work where RevOps already lives
- ICP filtering built-in: Separate signal from noise before enrichment
- Deep Salesforce integration: Create Leads + Campaign Members in one step
- BYO providers: Use your own Apollo, PDL, Nimbleway keys — no data markup
vs. Clay
Clay is powerful but general-purpose. FoundryOps is built specifically for Salesforce-centric RevOps teams who need deep CRM integration, ICP filtering, and a Sheets-native workflow. Clay requires more setup for Salesforce write-back and campaign management.
vs. ZoomInfo / Apollo
ZoomInfo and Apollo are primarily enrichment tools. They don't offer the same Sheets-native experience, ICP filtering workflow, or deep Salesforce import capabilities. FoundryOps lets you bring your own enrichment keys and adds the matching + activation layers.
Two Ways to Execute
Choose the execution path that fits your workflow.
Google Sheets Add-on
Interactive, guided workflow inside your spreadsheet. Best for step-by-step control and visibility.
- Match, filter, and enrich in sidebar
- Data Import Wizard for Salesforce push
- One-click sequencer export
Deal Desk
Policy-controlled close certification and deal support. Also powers automated GTM execution via the Gremlin CLI.
- Paste prompt, watch it execute
- Full pipeline: domain → match → enrich → push
- Auto-publish summary to Notion
Push hot leads straight into call, SMS, or WhatsApp campaigns for same-day follow-up — before the team flies home. The Gremlin playbook supports JustCall for maximum speed.
Key Capabilities Used
This workflow combines multiple FoundryOps features.
Intelligent Matching
FoundryOps matches spreadsheet companies to Salesforce Accounts with confidence scores and reason chips.
Learn moreB2B Enrichment
FoundryOps enriches contacts using Apollo, PDL, or FullEnrich via your own API keys.
Learn moreSalesforce Sync
FoundryOps syncs cleaned leads to Salesforce as Campaign Members with full audit trail.
Learn moreFrequently Asked Questions
How does ICP filtering save me money?
FoundryOps matches leads to Salesforce Accounts first, so you can see which contacts are ICP-aligned before enriching. Most tradeshow lists are 50% noise — filtering first means you only spend enrichment credits on leads you will actually pursue.
How is this different from exporting a CSV?
FoundryOps runs the entire workflow in one Google Sheets tab: match, filter, enrich, import to Salesforce, push to sequencer. No file downloads, uploads, or context switching between tools.
Can I match leads against Salesforce Accounts?
Yes. FoundryOps connects to your Salesforce org via OAuth and matches leads against your Account records using confidence scores and reason chips that explain every decision.
Do I need enrichment provider API keys?
For enrichment, you bring your own keys (Apollo, PDL, FullEnrich, or Nimbleway for web data). You use your existing credits with no markup. FoundryOps does not resell data.
Can I import Leads and add to Campaigns at the same time?
Yes. The Data Import Wizard creates new Leads in Salesforce AND adds them as Campaign Members in a single step. No separate upload or manual campaign assignment.
Can I push directly to a sequencer?
Yes. After filtering and enriching, you can push ICP-approved contacts directly to Instantly or Smartlead. The entire workflow — match, filter, enrich, import, activate — happens in one place.
Ready to clean your tradeshow leads?
Install FoundryOps and process your next badge scan list in minutes.
Free tier includes 5,000 rows/month. Salesforce Hub is always free.