Gremlin CLIYour GTM automation workbench
One CLI, one install. Pull from CRMs, enrich with waterfall providers, push to sequencers and sinks - with full provenance on every operation.
Capabilities
Practical terminal workflows for daily GTM execution.
Enrichment Waterfall
Chain providers: Apollo -> ZoomInfo -> PDL -> FullEnrich. Stop conditions save money. --estimate previews costs before running.
Budget Controls
Set per-provider and per-run spend caps. Real-time cost tracking. Never exceed your enrichment budget.
CRM Pull & Push
Salesforce, HubSpot, and Dynamics 365. Pull with SOQL/filters, push with field mapping and conflict resolution.
Docs & Sinks
Publish to Notion, Outline, BigQuery, and more. Document Salesforce org config automatically.
Full Provenance
Every operation produces a receipt: what changed, who ran it, what the before/after was. Deterministic and reproducible.
MCP Server
Run Gremlin as an MCP server for AI agent integration. Same commands, same receipts, accessible to Claude, Cursor, and other AI tools.
How GTM Engineers Use Gremlin
Lead Enrichment Pipeline
$ g-gremlin enrich waterfall contacts.csv \
--providers apollo,pdl,zoominfo \
--stop-on email,phone \
--estimateSalesforce Org Documentation
$ g-gremlin sf docs \
--org production \
--output notion \
--include flows,objects,profilesCRM Sync Automation
$ g-gremlin sf push enriched-leads.csv \
--object Lead \
--match-on email \
--upsert \
--dry-runPlaybooks
Real workflows, real prompts, real results. See Gremlin solve actual GTM problems end-to-end.
Tradeshow File Due Tonight
500 raw badge scans → enriched leads in active sequences.
~2 hoursInherited a Broken Sheet
Rescue a sheet covered in #REF! errors with no documentation.
~30 minDocument Your Salesforce Config
One command extracts CPQ, routing, renewals config into structured artifacts.
~10 minDeploy Deal Registration in HubSpot
Ship a partner deal reg pipeline from scratch with infrastructure-as-code.
~20 minThe Phantom Tickets
One Slack message unravels a systemic Zendesk integration gap across 17 accounts.
~45 minWeekly Renewal Risk Sweep
Scout flags at-risk contracts every Monday. CSV, Slack digest, Notion summary.
~5 min setupConnectors
CRMs, enrichment providers, sequencers, BI tools, docs, and data sinks — 26 integrations and growing.
Teams running Gremlin today
Revenue operations teams using the Gremlin CLI to accelerate GTM execution across their existing stack.
Omri Orgad
VP Revenue Operations & Enablement
Lumana
“Gremlin auto-generates our documentation, allowing the revops and sales team to scale without bottlenecking ops. We’re running CRM cleanup projects on duplicate contacts and accounts, launching outbound sequences, and building dashboards — all through the same tool. Two GTM Engineers are now shipping projects that used to take weeks.”
Uses Gremlin across the upper funnel and pipeline through close — documentation, CRM hygiene, sequence launches, and reporting.
Matthew Amadea
Director of Revenue Operations
Crogl
“We spent weeks defining the partner deal reg flow with the team — scoping fields, approvals, routing. When it came time to build it, Gremlin brought it all together in a single day. That project became the launching point for driving more speed and agility across everything we do at Crogl.”
Built their partner deal registration hub with HubSpot in one day — now using Gremlin to accelerate GTM execution across the team.
Running Deal Desk?
Gremlin CLI helps RevOps manage the systems underneath it — catalogs, pricing structures, quote workflows, documentation, migrations, and surrounding Salesforce operations — with a faster, more reproducible workflow. Same engine, same receipts, same control plane.
Get Started with Gremlin CLI
Install the CLI, generate your key, and start running governed GTM automation from the terminal today.