Back to Playbooks

Tradeshow File Due Tonight

Sprint
~2 hours

Marketing just dropped 500 badge scans from today's conference on your desk. Sales wants enriched leads with personalized outreach sequences by tomorrow's 8am standup. It's 6pm. You need to go from raw badge data to active sequences in 2 hours.

The Slack Message

LM
Events Marketing Manager6:12 PM

Badge scans from the show just came in — 500 records in the attached CSV. Marketing wants these enriched and in outreach sequences by tomorrow's standup at 8am. Budget is $75. Go.

The Prompt

Dropped the CSV into Claude Code with the full workflow spec.

URGENT: 500 tradeshow badge scans need to be in active outreach by 8am.

Badge CSV has: name, email, company (sometimes blank).

Full workflow needed:
1. Resolve domains on every company via FoundryGraph
2. Match to CRM - append existing SFDC Account IDs where we have them
3. Flag ICP accounts based on our firmographic criteria
4. Contact waterfall on ICP rows ONLY (don't waste credits on non-ICP)
5. Grab LinkedIn posts from these contacts about the conference or relevant topics (e.g., "SOC 2")
6. Generate personalized email subject + body using enriched data + their social context
7. Push ICP contacts to Apollo sequence for email
8. Push to HeyReach for CEO connect requests on LinkedIn
9. Publish execution summary to Notion for the sales standup

Budget max $75. I need this done by midnight.

Sprint Mode: Just Paste and Watch

Give Claude Code the urgent request. It breaks down the work, runs Gremlin commands, and delivers. Domain resolve → CRM match → ICP filter → enrich → document. Under budget, before deadline.

Core Workflow

These steps complete the core promise: enriched ICP leads documented in Notion.

1

Resolve Domains

FoundryGraph lookup to fill missing company domains

2

CRM Match

Match companies to existing Salesforce Accounts

3

ICP Filter

Apply firmographic criteria, create ICP-only subset

4

Contact Enrich

Waterfall on ICP rows only (Apollo → ZoomInfo → PDL)

5

Document

Publish execution summary to Notion

After you paste this prompt, Claude Code:

"Okay, 500 badge scans, deadline is midnight. Let me work through this systematically..."

"First I'll resolve domains via FoundryGraph, then match to Salesforce, filter to ICP, and only enrich the ICP rows to save budget. Then document everything for the standup."

Running
$ g-gremlin fg enrich --csv badges.csv --company-col "company" --output 01_domains.csv --json-summary
Resolved 487/500 domains via FoundryGraph
Running
$ g-gremlin sfdc enrich --csv 01_domains.csv --id-column "domain" --object "Account" --fields "Id,Name,Type,Industry,OwnerId" --output 02_crm_matched.csv
Matched 203 to existing Salesforce Accounts
Running
$ g-gremlin query "SELECT * FROM read_csv('02_crm_matched.csv') WHERE employee_count >= 50 AND industry IN ('Technology', 'SaaS', 'FinTech')" --output 03_icp.csv
127 ICP accounts from 500 badge scans (25% hit rate)

"Only 127 rows to enrich now. That'll save a lot of credits vs enriching all 500."

Running
$ g-gremlin enrich --csv 03_icp.csv --missing "work_email,mobile_phone,linkedin_url,title" --source "apollo,zoominfo" --waterfall --budget 50 --output 04_enriched.csv
Enriched 127 contacts via waterfall. Cost: $38.20
Running
$ g-gremlin docs publish --provider notion --template execution_summary.md --data '{"title":"SaaStr 2025 Summary"}' --external-id saastr-2025 --apply
Published execution summary to Notion

Core workflow complete. 127 ICP leads enriched and documented. $38.20 spent of $75 budget.

Bonus: Full Automation

Take it further with social intel, AI personalization, and automated sequence enrollment.

+1

Social Intel

Nimbleway grabs LinkedIn posts about conference/relevant topics

Requires: Nimbleway web enrichment

+2

Personalize

Generate custom email subject + body using social context

Requires: Model provider configured

+3

Apollo Sequence

Push to email sequence with personalized copy

Requires: Apollo API key

+4

HeyReach

Enroll CEOs in LinkedIn connection campaign

Requires: HeyReach API key

Requirements

FoundryGraph access

Domain resolution

Included

Salesforce Connected App

CRM matching

Included

Apollo API key

Sequence push

Required

HeyReach API key

LinkedIn automation

Required

Nimbleway API key

Social intel

Required

personalize transform

AI copy generation

Required

Results

500
Badge scans processed
127
ICP accounts identified
$42.80
Total cost
1h 47m
Total runtime
Under budget

$42.80 spent of $75 budget

Deadline met

Completed at 7:52pm (before midnight)

Try This Workflow

Start with the quickstart guide, then run your own tradeshow sprint.