CRM operations. On autopilot.
From spreadsheet cleanup to close certification — one control plane, three surfaces, receipts on every write.
GTM work doesn't live in one system anymore.
Tradeshow cleanup end-to-end in ~10 minutes → Zero CSVs → Full provenance.
FoundryOps is the execution layer across all of it.
One control plane. Three surfaces.
Google Sheets for operators, Gremlin CLI for GTM engineers, and Deal Desk for close certification.
Google Sheets
RevOps workbench in Sheets. Match, enrich, activate.
Gremlin CLI
Terminal automation for GTM engineers. Pull, enrich, push.
Deal Desk
Close certification + deal support. Policy-controlled.
Google Sheets
RevOps workbench in Sheets. Match, enrich, activate.
- Get data inConnected Sheets + sheet imports
- Enrich / researchOAuth enrichment + web research
- Fix / normalizeTransforms + matching + data prep
- ExecuteActivate outbound + write-back
Gremlin CLI
Terminal automation for GTM engineers. Pull, enrich, push.
- Get data inConnectors + auth + pull commands
- Enrich / researchWaterfall enrichment + scraping
- Fix / normalizePipelines + validation + apply
- ExecutePush to CRM and sequencers
Deal Desk
Close certification + deal support. Policy-controlled.
- Get data inDeal intake + close certification queue
- Enrich / researchDeal forensics + quote intelligence
- Fix / normalizePolicy checks + approval routing
- ExecuteCertified close + receipted writes
Same execution pipeline. Three surfaces — Sheets, CLI, and Deal Desk.
Choose Your Starting Point
Start with Sheets for day-to-day ops, Gremlin CLI for automation, or Deal Desk for close certification.
Google Sheets Add-on
Your RevOps workbench in Google Sheets. Connected Sheets, query builders, GRR models, Webhook Manager, matching, and 45+ transforms.
- Free Salesforce workbench: Connected Sheets, Manual Query Builder, and Account Hunter
- Build a Model library: Waterfall trial in Free, full model library on Pro and Unleashed
- Flow Builder (Beta): 3 free trials, then included on Pro and Unleashed
- GRR Model Builder + Refresh on Pro and Unleashed
Gremlin CLI
Terminal workbench for GTM engineers. Pull from CRMs, run enrichment waterfalls, push to sequencers, and keep receipts on every operation.
- Salesforce + HubSpot connectors with governed writes
- Enrichment waterfall with budget controls
- Notion & Outline publishing
- MCP server for AI agent integration
- Full provenance & audit trail
Deal Desk
Policy-controlled close certification and deal support for Salesforce and HubSpot. Every action receipted, every write rollback-capable.
- Close certification with 6-step pipeline
- Approval routing with autonomy tiers
- Quote intelligence and deal forensics
- Rep Slack + RevOps Slack + Control UI surfaces
- Receipts on every CRM mutation
Not sure which product is right for you?
Compare all features and pricingWhat teams actually run through this
Real workflows. Real results.
Tradeshow Cleanup
10 minutes, not 10 hours
OAuth Enrichment → CRM
Enrichment without CSVs
Salesforce Automation
English → validated Flow
Retention Analysis
SaaS GRR cohort modeling
Web-Scraped Research
Web-scraped account research
M&A Consolidation
CRM merge in days
Operate your deal desk at sales speed.
Give sellers an always-on deal desk in Slack while keeping RevOps and Finance in control with approvals, receipts, evidence, and audit-ready workflows.
Learn MoreGuided implementation. Live in weeks, not quarters.
Why I Built FoundryOps
Mike Heilmann
Builder, FoundryOps
I started FoundryOps after years of consulting inside real B2B GTM teams. Different companies. Different industries. Same problems—every time.
Inherited CRM systems that "work," but nobody can explain—and everyone's afraid to touch them. Tradeshow uploads that somehow turn into a 5-person exercise. Spreadsheets held together with formulas no one trusts. High-stakes deadlines where human error isn't an option.
Around the same time, I started experimenting deeply with AI-assisted coding—Claude Code, Codex, CLIs, automation workflows. What became obvious very quickly was this:
There are faster, safer ways to solve recurring GTM problems than clicking through UIs.
I didn't set out to build a product. I built the tools I needed to get impossible work done with precision and speed—over and over again. I built FoundryOps because I needed it on real client deadlines—and now I use it every day.
FoundryOps is that stack. Sheets for operators. CLI for engineers. Deal Desk for close certification. One execution layer for GTM work that actually ships.
Ready to ship GTM work faster?
Start with our free Sheets add-on