SDR Multi-Channel Activation
Push enriched leads from Google Sheets to email sequences, LinkedIn campaigns, autodialers, and SMS/WhatsApp — with automatic per-rep routing based on account ownership.
Inputs
- Lead list in Google Sheets (any source)
- Salesforce Accounts + Account Owners (via OAuth)
- Sequencer sender accounts or JustCall numbers
Outputs
- Contacts enrolled in email sequences (per-rep sender)
- Contacts pushed to LinkedIn campaigns (HeyReach)
- Contacts pushed to autodialer campaigns
- SMS/WhatsApp activation with per-rep numbers
The Problem
RevOps builds the list. Then what? Getting leads into the right rep hands, across the right channels, is still painful.
Manual lead assignment takes forever
SDR managers spend hours splitting lead lists by territory, account ownership, or round-robin. Every handoff is a chance for leads to fall through the cracks.
Contacts route through the wrong rep
Without per-rep routing, all emails go from one sender or all calls come from one number. Reps work leads that belong to someone else.
Multi-channel means multiple tools
You upload to Apollo for email, then re-upload to JustCall for calls, then manually assign in each tool. Every step is a chance for misroutes.
No single source of truth
Lead lists live in spreadsheets, sequencer dashboards, and dialer UIs. Nobody knows which leads have been activated or who owns them.
How FoundryOps Solves It
A complete workflow from lead list to multi-channel activation with per-rep routing.
Build or Import Your Lead List
Paste leads into Google Sheets or import from Salesforce Reports. FoundryOps matches each row to Salesforce Accounts and surfaces account ownership so you know which rep owns each lead.
Filter ICP and Dedupe
Immediately see which contacts belong to your Ideal Customer Profile. Dedupe against existing Salesforce Contacts so you never double-touch or create duplicates.
Enrich Missing Data
FoundryOps enriches contacts with verified emails, phone numbers, and firmographic data using Apollo, PDL, or FullEnrich — all with your own API keys. No data markup.
Route to Reps Automatically
Pull sender accounts from your sequencer (Apollo, Smartlead, Instantly), LinkedIn profiles from HeyReach, or phone numbers from JustCall. Auto-match the Account Owner column to the right sender ID, LinkedIn profile, or phone number.
Push to Email Sequences
Submit contacts to Apollo, Smartlead, or Instantly with per-row sender IDs. Each contact routes through the correct rep email account automatically.
Push to Calls, SMS, and WhatsApp
Push contacts to JustCall campaigns with per-row phone number routing. Reps see their own leads in the autodialer or SMS/WhatsApp queue.
Push to LinkedIn Campaigns
Push contacts to HeyReach for centralized LinkedIn outreach. Manage connection requests, InMail, and follow-up sequences across multiple LinkedIn profiles from one dashboard.
Before vs. After
Without FoundryOps
- Hours splitting lists by rep territory
- All emails go from one sender — no per-rep routing
- Separate uploads to Apollo, then JustCall, then Salesforce
- Reps work leads that belong to someone else
With FoundryOps
- One click to match account owners to senders
- Per-row sender IDs — every email routes correctly
- Push to email sequences and JustCall from one sheet
- Reps see their own leads in every channel
Why FoundryOps for SDR Activation?
The missing link between your lead list and multi-channel execution.
The FoundryOps Difference
FoundryOps bridges your Salesforce Account Owner data to sequencer sender accounts and dialer phone numbers. Clay and Apollo can push to destinations, but they lack native per-rep routing based on CRM ownership. FoundryOps fills that gap.
- Account-aware routing: Match Salesforce ownership to sender accounts
- Multi-channel in one sheet: Email, LinkedIn, calls, SMS, WhatsApp from a single workflow
- Per-row sender IDs: Each contact routes through the correct rep
- Sheets-native: Work where RevOps already lives
vs. Clay
Clay is a powerful enrichment and automation platform, but it does not natively route contacts to per-rep sender accounts based on Salesforce ownership. FoundryOps adds the matching layer that connects your CRM data to outbound execution.
vs. Apollo / Outreach
Sequencers like Apollo and Outreach execute campaigns, but importing with per-rep sender assignment requires manual list splitting or custom integrations. FoundryOps automates the matching before the push.
Supported Integrations
Push to the channels your SDRs already use.
Email Sequencers
- Apollo
- Smartlead
- Instantly
LinkedIn Automation
- HeyReach
Calls / SMS / WhatsApp
- JustCall
CRM
- Salesforce
Two Ways to Execute
Choose the execution path that fits your workflow.
Google Sheets Add-on
Interactive, guided workflow inside your spreadsheet. Best for step-by-step control and visibility.
- Pull Senders / Pull Numbers buttons
- Auto-Match Sender IDs wizard
- One-click push to sequencer or dialer
Deal Desk
Policy-controlled close certification and deal support for revenue teams.
- Close certification and approval routing
- Quote intelligence and deal forensics
- Every action receipted and rollback-capable
Key Capabilities Used
This workflow combines multiple FoundryOps features.
Account Matching
FoundryOps matches spreadsheet companies to Salesforce Accounts and surfaces ownership data.
Learn moreSender Routing
Pull sender accounts from sequencers and match to your rep data for per-row routing.
Learn moreMulti-Channel Push
Push to email sequences and JustCall campaigns from the same sheet, same workflow.
Learn moreFrequently Asked Questions
How does per-rep routing work?
FoundryOps pulls sender accounts from your sequencer (Apollo, Smartlead, Instantly) or phone numbers from JustCall. You match a column in your sheet (like Account Owner Email) to the sender/number list. FoundryOps writes the matched sender ID to each row, so every contact routes through the correct rep.
Can I push to email sequences and calls at the same time?
Yes. After matching, you can push to both email sequences (Apollo, Smartlead, Instantly) and call/SMS/WhatsApp (JustCall) from the same sheet. Each channel uses its own matched sender or phone number.
Does this work with Salesforce Account ownership?
Yes. FoundryOps matches your lead list to Salesforce Accounts and surfaces the Account Owner. You can then match that owner to the corresponding sender account or phone number in your sequencer or dialer.
What if my reps use different email accounts in Apollo vs Smartlead?
Each sequencer maintains its own sender list. When you pull senders, FoundryOps creates a sheet specific to that provider (e.g., "Apollo Senders" or "Smartlead Senders"). You match once per provider.
How do I assign JustCall contacts to specific reps?
JustCall routes by phone number, not contact ownership. FoundryOps matches your rep column to JustCall numbers, then pushes with the correct send-from number. When reps execute SMS, WhatsApp, or call campaigns, messages route through their assigned number.
Does Clay or Apollo have per-rep routing?
Clay and Apollo can push to destinations, but they lack native per-rep routing based on CRM ownership. FoundryOps bridges your Salesforce Account Owner data to sequencer sender accounts and dialer phone numbers — automatically.
How does LinkedIn campaign automation work with HeyReach?
HeyReach is a centralized LinkedIn automation platform that lets you manage outreach across multiple LinkedIn profiles from one dashboard. FoundryOps pushes contacts to HeyReach campaigns, enabling connection requests, InMail, and follow-up sequences at scale — without logging into each rep LinkedIn account individually.
Ready to activate your SDR team?
Install FoundryOps and push enriched leads to email sequences, LinkedIn campaigns, calls, SMS, and WhatsApp — with per-rep routing built in.
Free tier includes 5,000 rows/month. Sequencer and JustCall integrations available on all plans.