GTM Engineering
GTM Engineering is the IDE-native discipline of creatively building revenue systems with AI agents, APIs, CLIs, code, and governed execution.
The CRM is the system of record. The IDE is the cockpit.
Salesforce, HubSpot, Sheets, Slack, warehouses, and outbound tools are terrain. The GTM Engineer operates them through APIs, CLIs, agents, tests, and receipts.
The worldview
This is not RevOps with a few AI tricks. It is a new builder motion for revenue systems.
Creative systems building
The best GTM Engineers question default purchase paths and design the actual system the business needs.
IDE-native execution
Work happens in the IDE, terminal, Git, agents, APIs, CLIs, tests, logs, and receipts.
Governed speed
The point is not reckless automation. It is faster work with plans, dry-runs, action caps, review, and proof.
Buying software is no longer the default answer
L2A, routing, territory management, data matching, reporting, enrichment, and lifecycle automation are now build-vs-buy decisions. Sometimes the right answer is a vendor. Sometimes one GTM Engineer can build a narrower, faster, more precise system with lower long-term cost.
See the 30-day pathRead the spine
Start with these four pages. They define the role, the work surface, and the practical ramp.
What Is a GTM Engineer?
A GTM Engineer is a creative revenue systems builder who uses AI agents, APIs, CLIs, code, and governed execution to build workflows the GTM org used to buy or staff around.
GTM Engineer vs RevOps
GTM Engineering and RevOps overlap, but they are not the same job. RevOps governs the revenue operating model. GTM Engineers build the systems that make new operating models possible.
IDE, Not SaaS UI
GTM Engineers use SaaS UIs when useful, but their cockpit is the IDE: terminal, Git, AI coding agents, APIs, CLIs, tests, logs, and receipts.
How to Become a GTM Engineer in 30 Days
A practical 30-day path for RevOps, Salesforce, and GTM systems operators who want to become IDE-native GTM Engineers with AI agents, APIs, CLIs, code, and governed execution.
Keep the conversation going
These pages are meant to help operators solve real problems. If you want the next guide, grab the low-friction option. If you need the implementation, not just the guide, book time.
Get the next guide when it ships
I publish architecture guides grounded in real implementations. No generic AI filler.
Use your work email so I can keep the list useful and relevant.
Need the implementation, not just the guide?
Book a 15-minute working session with Mike right on his calendar. Tooling, consulting, or a mix of both is fine.
Open Mike's calendarIf you want me to come in with context, leave your email and a short note before the call.